Slane Advisory
Sara Slane, Founder
Slane has over 16 years of experience working in the casino gaming industry. In 2019, she launched her advisory services firm where she has delivered multiple successful strategic business partnerships to leagues, teams and media companies. Slane has worked with leagues such as the NHL, NASCAR, PGA Tour, Premier Lacrosse League, Drone Racing League and dozens of teams throughout the country. She is responsible for some of the first professional team market access deals and has driven hundreds of millions of dollars back to stakeholders. Slane is also a member of the Boards of Delaware North and Playmaker Capital and a Board Observer to GeoComply. She also serves as an advisor to numerous gaming startups.
Prior to launching her successful consulting advisory firm, she was the senior vice president of public affairs at the American Gaming Association (AGA). As a key industry strategist and spokesperson, Slane helped enhance the gaming industry’s reputation and build favorable perceptions among critical stakeholders, including regulators, legislators, the media, and the broader public. Her messages were delivered across multiple platforms, including: testifying before Congress and state legislatures; conducting television and print interviews with major outlets such as CNBC, NBC, CBS, ABC, Fox, Wall Street Journal, The Washington Post, and The New York Times; and delivering remarks at high-visibility forums around the country.
Slane's efforts at the American Gaming Association culminated in the May 14, 2018 ruling by the U.S. Supreme Court to deem PASPA unconstitutional and clear the way for the gaming industry to offer sports betting under state regulation. Because of her leadership role, Slane is touted as “the face of legalized sports betting” and deemed one of “the most important and influential voices in gaming”.
Prior to joining AGA, Slane served as vice president of regional government affairs with MGM Resorts International where she spearheaded the largest gaming ballot initiative in the country. Her efforts led to a victory at the polls, the successful awarding of licensure to MGM National Harbor, and the building of the $1.4 billion gaming resort on the Potomac River.
Slane is the recipient of numerous awards, including Sports Business Journal's Forty under 40, Global Gaming Business Top 25 People to Watch, Gold Stevie Award for Best Communications campaign of 2018, Association TRENDS' Advocacy Campaign of the Year, and The Hill's Top
Lobbyist in 2018.
Slane is a graduate of Ohio University and lives in Baltimore, MD with her two sons.